Author: Dr Prabhat Pankaj

Dr. Prabhat Pankaj is a postgraduate in Economics and a Ph.D. in applied economics. He is a teacher by choice and started his career 30 years ago in 1991 from Arunachal University. He has been teaching Economics at postgraduate and undergraduate levels for about 30 years, in Universities and B-Schools in India and abroad, including 7 years in Bhutan. Dr. Pankaj has also obtained his Executive Education in "Management and Leadership in Higher Education" at Harvard University, Boston, USA. Furthermore, He has written for the Times of India and other popular publications. Currently, he is serving as the Director of Jaipuria Institute of Management, Jaipur.

2 thoughts

  1. Promotion of creative economy requires more than mere response to education, cultural identity, social inequalities, and environmental concerns. It requires catalytic agencies which can trigger changes and generate a cascading impact. This subject needs deeper exploration.
    Re: cultural economy/consumption, it is a truism that ”there are evidences to suggest that cultural consumption is an integral part of life for college going youth”. Yet, it is a phenomenon visible beyond the college life as well. If so then the question should be : How does one leverage it to build a responsive conscientious society?

    Interesting debate it is, Dr. Prabhat Pankaj.

    PS: Ms. Papiya Chakraborty’s profile (as Author) may be shared.

    Liked by 1 person

  2. This year 2021 is in spotlight. Primarily, because of COVID-19 pandemic. Interestingly and surpassing that, it has been declared as the International Year of the Creative Economy for Sustainable Development – enshrined through a UN General Assembly Resolution that places a focus on culture’s impact to the global economy and to sustainable development.

    The post titled ‘Education for creative economy: Rise of cultural consumption amongst college youth’ just made an apt entry in your blog by virtue of the above-mentioned background. Creative Economy and cultural consumption make a lethal combination as the tide of economy flows towards creative industries and the revenue generated aptly stated empirically in the post.

    No wonder, the surge of creative economy through industries like advertising, architecture, arts and crafts, design, fashion, film, video, photography, music, performing arts, publishing, electronic publishing, and TV/radio have manifested into a different fabric of cultural consumption. India is quite an exemplar. Talking about Indian youth where India, post globalization days and from 2000s have been in a state of perpetual flux and becoming.

    The blog post reminds me of Akash Kapur’s book, ‘India Becoming’, which sheds light on India’s fast-paced, call-centre cubicle culture, easy money and flashy self. Aptness of the idea how cultural consumption shapes social identity in the post calls for expressions of identity by today’s youth. Impact of creative services has a direct impact on youth’s consumption and that further correlates with the projection of the buoyant self. This Nike-wearing and Pepsi-drinking generation find shared beliefs and value system through shared consumption means. A couple of examples as Dr. Prabhat rightly illustrates are: food (quick and on the go), PVRs (unthinkable at one point of time), Netflix (revolutionary OTT platform), brands (pocket- friendly), books (paperback), language (shortened/truncated), tattoos (fashion statement and belief), dress items and so forth. The cultural totems keep the relationship and the social self of today’s youth sustained.

    A thoroughly well-researched post giving food for thought to the readers. Loved the pictorial description and the images used.

    Liked by 1 person

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