Our education system must support and nurture creative economy as a new source of growth and job creation. Curriculum in higher education must support learning for this ever growing sector. Especially when the young generation’s consumption pattern is seemingly growing as well as diversifying phenomenally towards cultural consumption. A significant factor turns out to be their quest for social identity.
Respect for environment shall increase many fold if environmental education and concerns is imbedded into curriculum. Higher educational institutions can do much better by adopting 5 Cs framework which allows environmental consciousness to grow equally among faculty and students. It is through the ‘nudging of behavior and attitude’ that a true care for environment can be built and nurtured.